Data Analysis

We provide show organizers with detailed profiles of trade show attendees and exhibitors based on data gathered from registration, lead retrieval, session tracking, call center calls, email marketing, search engine optimization and any other source of information related to the event that is relevant for integration.

ACOB uses homegrown algorithms developed by our team of data scientists to reveal the profiles of attendees and exhibitors, those which will most influence the outcomes from the event. By understanding this information event marketers can design strategies to engage and attract their target audiences, build barriers to competitors and increase return on invest for all participants.

Typical outcomes provided by ACOB to show organizers include: