Data Cleansing

Data cleansing is the first stage where we define the strategy according to our client’s needs and goals. We clean and enrich data to make the next stage easier.

   Database structure design
    We design the database structure according to existing information from the customer, the activities that have been measured and the future expectations.

   Database homogenization
    We make criteria uniform in order to make the database clearer and easy to work with.

   Database fusion
    We merge all databases into a single database.

   Database de-duplication
    We make sure there are no doubled entries that may make the information misleading.

   Database elimination
    We get rid of unnecessary data that does not meet specified criteria.

   Database enrichment
    We add complementary information to make the database richer.