Marketing Strategy

Marketing strategy is definitely where the party starts!

ACOB consults with show organizers to determine what data reveals about their attendees’ and exhibitors’ behaviors and profiles and how these findings can be used to increase the number of B2B networking meetings.

Since our data reveals how participants network before and during the show, conclusions can be drawn and strategies implemented to benefit all types of a show’s marketing mix, including email marketing, search engine optimization, social media, billboards, media placements and other channels.

ACOB works with your marketers and the show manager to provide quality content for Web pages, special offers, emails and social media posts based on findings and conclusions gathered through the data analysis of all trade show transactions among participants.